Drunk in China

Drunk in China

Baijiu and the World's Oldest Drinking Culture

Derek Sandhaus

The story of Derek Sandhaus's journey into the world's oldest drinking culture.
Publication date:
May 2022
Publisher :
Potomac Books, Inc.
Format Available     Quantity Price
ISBN : 9781640125087

Dimensions : 225 X 152 mm
Available for pre-order


• Baijiu is the most popular alcoholic drink in the world (sales exceed those of vodka and whiskey combined)
• Virtually unknown outside of China, baijiu is appearing in upscale cocktail bars in the US and Europe; it is also cropping up in mainstream media - like Vogue and NBC news
• This is a love story between a nation and its liquor, a man and a nation, and ultimately a man and that nation's liquor

China is one of the world's leading producers and consumers of liquor, with alcohol infusing all aspects of its culture, from religion and literature to business and warfare. Yet to the outside world, China's most famous spirit, baijiu, remains a mystery. This is about to change, as baijiu is now being served in cocktail bars beyond its borders.

Drunk in China follows Derek Sandhaus's journey of discovery into the world's oldest drinking culture. He travels throughout the country and around the globe to meet with distillers, brewers, snake-oil salesmen, archaeologists, and ordinary drinkers. He examines the many ways in which alcohol has shaped Chinese society and its rituals. He visits production floors, karaoke parlors, hotpot joints, and speakeasies. Along the way he uncovers a tradition spanning more than nine thousand years and explores how recent economic and political developments have conspired to push Chinese alcohol beyond the nation's borders for the first time. As Chinese society becomes increasingly international, its drinking culture must also adapt to the times. Can the West also adapt and clink glasses with China? Read Drunk in China and find out.