From Propaganda to Advertising

Jerome Hadacek

After the war the Jeep, a small military vehicle then mostly unknown to the general public, suddenly became central to the vision of the postwar period. Made famous in magazines and newspapers world-wide, the Jeep was on everything from writing paper, matchboxes and playing cards, and seemed to invade America before conquering the world.

Publication date:

January 2012

Publisher :

Histoire et Collections

Language:

English

Illustration :

Fully illustrated throughout

Format Available	Quantity	Price
Hardback ISBN : 9782352502210 Dimensions : 310 X 240 cm	- +	£35.00

Unfortunately, due to sales rights restrictions, we cannot offer The Art of the Jeep for sale in your country.

Overview
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• Lavish, full colour illustrations capturing the rise of the Jeep

After the war the Jeep, a small military vehicle then mostly unknown to the general public, suddenly became central to the vision of the postwar period. Made famous in magazines and newspapers world-wide, the Jeep was on everything from writing paper, matchboxes and playing cards, and seemed to invade America before conquering the world.

This fabulous new book from Histoire et Collections perfectly captures the mood of that period immediately after the war with its lavish full colour illustrations.

About the Author
The author, Jerome Hadacek is known for both his 1 / 48 and 1 / 10 scale models, and is passionate about tanks and jeeps. He has published extensively as a freelance writer on 4x4 vehicles.

REVIEWS

Fabulous book…a comprehensive social history study of the industry and circumstances that made the Jeep a worldwide success.
Classic Military Vehicle Magazine