Tough Sell

Fighting the Media War in Iraq

Tom Basile

Publication date:
May 2017
Publisher :
Potomac Books, Inc.
Format Available     Quantity Price
ISBN : 9781612349008

Dimensions : 230 X 150 mm
Available in 3-4 weeks


• Foreword by Ambassador John R. Bolton, former U.S. Ambassador to the United Nations

• Tough Sell shows the behind-the-scenes look of the Coalition and the battle with the media about the Iraq War and is a critical contribution to the literature of first-person accounts of the Iraq War and post-invasion years

• Basile provides the first in-depth assessment of the Bush Administration's communications strategy and the fight for more balanced coverage as the mission became more dangerous and less popular at home

• Author has more than twenty years of strategic communications and media relations experience and a strong journalism platform as a Sirius XM radio host and Forbes Opinion columnist

Like the War on Terror, the Media War rages on. More than ever, America's ability to fight and win against ISIS requires that we understand how best to communicate about war in the digital age. Tom Basile takes readers behind the scenes during his time as a civilian advisor in Iraq during the Iraq War, describing his mission and the struggle to communicate about the war as it became more deadly and less popular at home. The U.S.-led coalition wasn't merely engaged in a fight to build a more tolerant, participatory society against incredible odds. It was also in a constant clash with forces that influenced public perception about the mission. During those difficult years, it became clear that warfare was now, more than ever, a blend of policy, politics, and journalism. Basile critiques the media's reporting and assesses the Bush administration's home-front communications strategy to argue that if policymakers do not effectively articulate their strategy, manage their message, and counter misinformation, they will find themselves unable to execute that policy, placing the United States at great risk. Tough Sell blends Basile's personal story with lessons from the media war in Iraq that can improve our ability to communicate about and prosecute the War on Terror.